Forget gen X, Y and Z and focus on #generationcolour - celebrating everyone living their best lives. With a colour for everyone, Schwarzkopf LIVE gives you the freedom, creativity and confidence to be bold, be bright, be you.
Offering a portfolio of permanent and semi-permanent shades, from banging brunettes to striking silver, whatever colour you feel reflects your personality and style, LIVE has a shade to match it. Created for women by women to give both existing fans and home hair colour newbies a nudge of confidence, #generationcolour is proof that no matter who you are, Schwarzkopf LIVE has the tools to help you be the best version of yourself.
And where better to showcase the rainbow of shades on offer than in a show-stopping, colour-popping campaign? Spanning all ages and ethnicities, Schwarzkopf LIVE’s dazzling line-up features Charli Howard, Simone Powderly, Mickey Monroe, Charlotte Hole, Eimear Varian Barry and Irena Drezi with new stars for 2021: Priscilla Anyabu, Roxan and Maxine Heron. With each woman bringing to the table a unique life experience, whether it’s model and actress Mickey’s rose gold crop, mum of three Eimar’s metallic silver bob or body positive Simone’s cranberry curls, it shows that there isn’t anyone that Schwarzkopf LIVE doesn’t suit.
Enlivened, invigorated and living their best life, here’s what the #GenerationColour gang say about their hair hue. Plus, if reading what they say inspires you to share the love for your favourite LIVE Colour simply tag your picture on Instagram with #generationcolour and you could appear on the Live Colour grid alongside the stars of the show. Because at Schwarzkopf everyone’s an A-lister.