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Schwarzkopf: Over 120 Years Of Innovation

More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and got2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.

The Schwarzkopf Story

A brand of firsts, Schwarzkopf’s rich history is defined by innovations. The first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, the first home colour product. Over 120 years later and the brand is still striving to improve the consumers’ haircare experience with every new product they create. Leading where others follow and encouraging people to showcase the best version of themselves, they proudly provide the tools needed for everyone to embrace and celebrate their individuality.

Where it all began...

Hans Schwarzkopf Drugstore in Berlin
The Schwarzkopf success story began in this store.

In a small drugstore in Berlin, Hans Schwarzkopf had no idea when he was crafting groundbreaking products and discovering new haircare innovations that his name would one day be known worldwide and his products would reach over 150 countries. Now part of Henkel, Schwarzkopf is one of the most internationally successful brands.

Schwarzkopf’s Incredible Timeline

Schwarzkopf silhouettes

The Silhouette

You might think that the famous silhouette depicted on all Schwarzkopf products is the man himself, founder Hans Schwarzkopf, when in actual fact it was a Berlin-based actor. Created using the artisan ‘papercutting’ technique famous in Germany, it was further testament to the craftsmanship of the Schwarzkopf brand. Now considered iconic, the silhouette that first appeared in 1904 is recognised around the world, although it has been given a makeover throughout the years to reflect the changes in style and fashion. Until the 1920s the shape was sharper and depicted a male character but from the 50s onwards it took on a rounder, softer form. 

Schwarzkopf And Diversity

Recognising, respecting and celebrating all types of hair, diversity is at the heart of the Schwarzkopf brand. Acknowledging that everyone is unique, in 2005 Schwarzkopf collaborated with legendary fashion photographer, Armin Morbach to create a series of ‘Looks’ that would reflect their diverse beliefs. An advocate for embracing all ethnicities, ages and abilities, he also became a brand ambassador for Schwarzkopf.

Schwarzkopf And Diversity

But the vision didn’t stop there and in 2018, Schwarzkopf’s #createyourstyle campaign was launched. Leaving behind beauty stereotypes it was a homage to personal expressions of beauty. Including LGBTQ+ models and showcasing people of all age groups, communities and sexual orientations, it shone a light on how passionate Schwarzkopf is about giving everyone a voice and providing a place to be free, have fun and express themselves.

Blonde Motiv
What next?

Evolution has been constant as the Schwarzkopf brand has grown over the last century. From being the first company to invent powder shampoo, liquid shampoo, hairspray, Schwarzkopf continues to keep on innovating and elevating its hair care products and formulas. In the future, we will continue our promise to inspire, grow, and celebrate the uniqueness of each individual.