YOUR HAIR IS MORE THAN JUST HAIR. IT'S A CANVAS FOR YOUR UNIQUE IDENTITY.
IT'S AN EVER-CHANGING REFLECTION OF WHO YOU CHOOSE TO BE. BECAUSE YOUR HAIR TELLS A STORY - YOUR STORY.
AND THAT IS WHY WE ARE HERE: TO GIVE YOU THE TOOLS TO EMBRACE THE POWER OF HAIR AND EXPRESS YOUR AUTHENTIC SELF.
WATCH OUR AMBASSADOR'S HAIR STORY:
DISCOVER SCHWARZKOPF'S INNOVATIVE BONDING TECHNOLOGY FOR BEAUTIFUL HAIR RESULTS YOU CAN SEE AND FEEL.
1 BUILDS MICRO-BONDS INSIDE THE HAIR
2 COATS THE HAIR WITH A PROTECTIVE LAYER
THE RESULT:
STRENGHTENED HAIR
THE HAPTIQ SYSTEM WAS DEVELOPED TO REPAIR, STRENGTHEN AND PROTECT THE HAIR. IT ACTS INSIDE AND OUTSIDE THE HAIR FOR IMMEDIATE & LONG-LASTING EFFECTS.
INNER ACTION: HAPTIQ SYSTEM CREATES NEW MICRO-BONDS INSIDE THE HAIR WHERE HAIR BONDS HAD BEEN BROKEN, DUE TO EXTERNAL FACTORS SUCH AS TOO MUCH HEAT EXPOSURE, COMBING, SUN.
OUTER ACTION: IN THE SECOND STEP THE HAPTIQ SYSTEM ENVELOPS THE OUTSIDE OF THE HAIR WITH A PROTECTIVE LAYER AGAINST FUTURE DAMAGES.
RESULT: RESULTING IN A STRENGTHENED HAIR STRUCTURE FOR BEAUTIFUL HAIR YOU CAN SEE AND FEEL.