With a rainbow of colours on offer whether you want red, pink, blue or purple hair or to rotate between them all Schwarzkopf LIVE is for you
While brightly coloured hair used to have a stigma attached to it, now it’s celebrated. It’s gone from punk to pretty, rebellious to radiant and is admired on and off the red carpet. Embracing the colour spectrum, Hilary Duff has recently plumped for turquoise, Lottie Moss picked out baby pink while Shakira went for a hot pinky red. Dubbed ‘quarantints’ since people have been getting more experimental during lockdown, with no office dress codes to adhere to and people wanting to express themselves more than ever and embrace bold colours, it’s no surprise that Schwarzkopf LIVE has been flying off the shelves!
You don’t have to choose a full head of colour either. On the ends, sliced through hair to give flashes of colour or try the recent trend for face framing chunks - the possibilities are endless so go ahead and play around. Semi-permanent so you never have to worry about over-committing to one look, it gives you the freedom to be creative.
For best results, Ultra Bright’s should be used on light blonde or bleached hair as the pigment will stick around for longer so if your hair isn’t naturally light, use LIVE Max Blonde first to pre-lighten it. It will then be the perfect blank canvas to create your coloured masterpiece. If you want your tone to be more of a pastel shade, it’s also crucial to pre-lighten first as it won’t show up on brown or black hair as the colours can’t compete with the naturally dark melanin in the hair.
And if you do want a pastel look like influencer and LIVE Content Creators Charlotte Hole (pictured), simply mix your Ultra Brights with your favourite conditioner and it will immediately soften the tone. It’s time to get experimenting...