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LIVE | Intense Colour

044 Berry Red 

  • Long-lasting colour and fade resistant
  • Vibrancy serum for maximum colour and shine
  • Up to 100% grey coverage

LIVE Intense Colour Berry red 044 is a long-lasting, permanent red hair dye for all hair textures* and has perfect grey coverage. Our vegan formula with built-in vibrancy serum ensures long-lasting colour results with an anti-fading effect and a beautiful shine. The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth of the hair colour. The conditioner with vitamin complex and oil helps to nourish the hair after colouring for a silky hair feel and intense care. This red hair dye is suitable for all hair textures.

The formula is vegan** and made with 0% silicones and alcohol***. 100% recycled aluminium tube, FSC Certified: packaging from responsible sources. Be smarter. Recycle.

Our recommendation: We recommend this red hair colour for light blonde to dark blonde hair. 

For long or thick hair, we recommend using two packs. Always do an allergy alert test before you colour your hair and follow the instructions carefully.

1. Preparation
2. Application
3. Developing time
4. Rinse
5. Condition

The Product Benefits at a Glance:

  • Permanent red hair dye
  • Long-lasting colour with anti-fading effect
  • Beautiful shine
  • Conditioner with vitamin complex & oil
  • Perfect grey coverage

*not for damaged hair

**free from animal-derived ingredients

***Ethanol Alcohol

How to use:

Before application, please read the SAFETY INSTRUCTIONS on the back side of the instruction leaflet carefully.


  • Before starting the application, place a clothing protection and a watch nearby so that you can monitor the application time. Schwarzkopf LIVE is to be used on dry, not pre-washed hair.


  • Unscrew the nozzle of the Applicator Bottle with Developer Lotion. Pierce the LIVE Colour Cream tube with the reverse of the cap and carefully squeeze the entire content into the Applicator Bottle with Developer Lotion.
  • Replace the Applicator nozzle and shake vigorously until all components are thoroughly mixed and are of a smooth, creamy consistency. Break off the tip of the Applicator nozzle and immediately start the application as follows.
  • Attention: The colour of the mixture may change during the colouration process, but this will not influence the final colour result.


This application is recommended if:

  • You are colouring your hair permanently for the first time
  • Your previous hair colour has completely grown out
  • Apply the entire mixture evenly, strand by strand, from the roots to the ends of your hair.
  • Apply to grey areas first. Massage the mixture in with fingertips to ensure all hair is evenly covered.
  • Leave to develop for 30 minutes.


This application is recommended if:

  • Your hair has been coloured and the regrowth is visible
  • The ends of your hair are darker or in poor condition
  • Apply ⅔ of the mixture throughout the whole regrowth area. To do this, part a section of your hair using the top of the Applicator nozzle. With the supplied Gloves still on, apply the mixture along the parting by gently working it into the roots with your fingertips. Repeat this procedure until the whole regrowth area is covered.
  • Leave to develop for 20–30 minutes.
  • Afterwards, apply the remaining mixture throughout the mid-lengths and ends of the hair.
  • Work in evenly and leave for an additional 5–10 minutes.
  • The processing time in total should be 30 minutes.


  • Before rinsing your hair, put on the Gloves again. At the end of the developing time, apply warm water to the hair and work into a lather while gently rubbing around the hairline to avoid staining. Rinse thoroughly until water runs clear.


  • Apply the Care Conditioner into towel-dried hair and leave for 2 minutes. Rinse thoroughly. Your hair will feel soft and shiny.

Safety Instructions:

Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy.

Do not colour your hair if:

– you have a rash on your face or sensitive, irritated and damaged scalp,
– you have ever experienced any reaction after colouring your hair,
– you have experienced a reaction to a temporary “black henna” tattoo in the past.

Contains hydrogen peroxide. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. See bottom of pack for full list of ingredients. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children.


Hair Color/Toner, oxidative dyes:Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum (Fragrance), Prunus Armeniaca (Apricot) Kernel Oil, Serine, Oleic Acid, Ethanolamine, Glycerin, Basic Red 51, Etidronic Acid, Carbomer, Sodium Sulfite, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid|Conditioner, rinse off:Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate|Developer:Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate

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