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LIVE | Permanent

B15 Platinum Blonde

Permanent Hair Dye

Up to 80% less hair breakage
Long-lasting blonde with anti-brassiness effect
Lightens your hair up to 3 levels

Permanent
favourites

Virtual Try-on

LIVE | Permanent

099 Deep Black
Virtual Try-on

LIVE | Permanent

030 Mango Twist
Virtual Try-on

LIVE | Permanent

035 Real Red
Virtual Try-on

LIVE | Permanent

043 Red Passion
Virtual Try-on

LIVE | Permanent

046 Cyber Purple
Virtual Try-on

LIVE | Permanent

049 Cinnamon Cookie Butter
Virtual Try-on

LIVE | Permanent

087 Mystic Violet
Virtual Try-on

LIVE | Permanent

088 Urban Brown
Virtual Try-on

LIVE | Permanent

089 Bitter Sweet Chocolate
Virtual Try-on

LIVE | Permanent

090 Cosmic Blue
Virtual Try-on

LIVE | Permanent

105 Mauve Kiss
Virtual Try-on

LIVE | Permanent

109 Cool Rose

INSIDER TIPS

Ready to level up your hair game? Start exploring now - our articles cover everything you need to know about hair care, colour, and styling.

All
Commitment
Expert Tips
From the lab
How-tos

EXPERT TIPS

All About the Brows
EXPERT TIPS

Bleaching Originally Grey Hair
HOW-TOS

Blonde Haircare: How to Keep Blonde Hair Healthy
EXPERT TIPS

Colouring Your Hair at Home
EXPERT TIPS

DIY Hair Colouring
EXPERT TIPS

Fatty Scalp and Dry Hair Ends
EXPERT TIPS

Fly-away Hair
EXPERT TIPS

Gentle Care for Sensitive Scalps
EXPERT TIPS

Get Ready To Feel Inspired By Our Live Colour Ultra Brights
FROM THE LAB

Hair Loss: How Much Is Normal?
EXPERT TIPS

Haircare routines: How to care for your hair at night
EXPERT TIPS

How Often Should You Wash Your Hair?