{teaser.image.alt}

LIVE | Permanent

L75 Deep Red

Permanent Hair Dye

For dark blonde to medium brown hair
Lightens hair up to 3 levels
Long-lasting colour and shine

Permanent
favourites

Virtual Try-on

LIVE | Permanent

099 Deep Black
Virtual Try-on

LIVE | Permanent

030 Mango Twist
Virtual Try-on

LIVE | Permanent

035 Real Red
Virtual Try-on

LIVE | Permanent

043 Red Passion
Virtual Try-on

LIVE | Permanent

046 Cyber Purple
Virtual Try-on

LIVE | Permanent

049 Cinnamon Cookie Butter
Virtual Try-on

LIVE | Permanent

087 Mystic Violet
Virtual Try-on

LIVE | Permanent

088 Urban Brown
Virtual Try-on

LIVE | Permanent

089 Bitter Sweet Chocolate
Virtual Try-on

LIVE | Permanent

090 Cosmic Blue
Virtual Try-on

LIVE | Permanent

105 Mauve Kiss
Virtual Try-on

LIVE | Permanent

109 Cool Rose

INSIDER TIPS

Ready to level up your hair game? Start exploring now - our articles cover everything you need to know about hair care, colour, and styling.

All
Commitment
Expert Tips
From the lab
How-tos

EXPERT TIPS

All About the Brows
EXPERT TIPS

Bleaching Originally Grey Hair
HOW-TOS

Blonde Haircare: How to Keep Blonde Hair Healthy
EXPERT TIPS

Colouring Your Hair at Home
EXPERT TIPS

DIY Hair Colouring
EXPERT TIPS

Fatty Scalp and Dry Hair Ends
EXPERT TIPS

Fly-away Hair
EXPERT TIPS

Gentle Care for Sensitive Scalps
EXPERT TIPS

Get Ready To Feel Inspired By Our Live Colour Ultra Brights
FROM THE LAB

Hair Loss: How Much Is Normal?
EXPERT TIPS

Haircare routines: How to care for your hair at night
EXPERT TIPS

How Often Should You Wash Your Hair?